statistical significance – Business Performance Improvement (BPI)

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Split testing website marketing messages with Minitab’s Chi-Square % Defective comparison tests

December 24, 2014July 31, 2016 bizpi a/b test, a/b testing, ANOVA, click rate, click thru rate, CTR, Minitab, online marketing, split test, split testing, statistical significance

Six sigma techniques have expanded beyond traditional manufacturing companies, into healthcare, movie industry, government and now online marketing. Split testing